POLY-KROMA
Branding | UX/UI Design | Graphic Design
Overview
Poly-Kroma is the annual student art showcase hosted by the Department of Art at California State Polytechnic University, Pomona, which is held in the Kellogg and Huntley Galleries to feature the senior portfolio showcase, the art history portfolio showcase, the student exhibition, and the motion festival. The overall design direction were developed from the original work of Bethany Chang. Promotional graphics were produced by a team of more than fifteen designers using Adobe Illustrator, Photoshop, and InDesign. Collaboration with the web team ensured the design and development of the WordPress website followed the brand identity and provided informative content about the exhibition.
Design Team
Bethany Chang, Mia Cherry, Sumin Lee, Casey Villalon, Erin Lee, Jazmin Rojas, John Daniel Silvestre, Ethan Buhain, Lidia Gutierez, Melissa Newman, Milania Ballesteros, Helen Tran, Artemis Ayon, Pilar Rosales, Julie LaPointe, Zayuri Sanchez, Chenin De Guzman, Diego Camargo, Jeffrey Ray, Jian Lee, Kevin Moore, & Patch Wright
Role
Graphic Designer
UX/UI Designer
Cilent
Advisors
Cal Poly Pomona Students
Dimensions
Announcement Graphic (7 3/4 × 10 1/10”)
Library Digital Display (2160 × 3840 px)
Website (~1920 × 1080 px)
Overview
Poly-Kroma is the annual student art showcase hosted by the Department of Art at California State Polytechnic University, Pomona, which is held in the Kellogg and Huntley Galleries to feature the senior portfolio showcase, the art history portfolio showcase, the student exhibition, and the motion festival. The overall design direction were developed from the original work of Bethany Chang. Promotional graphics were produced by a team of more than fifteen designers using Adobe Illustrator, Photoshop, and InDesign. Collaboration with the web team ensured the design and development of the WordPress website followed the brand identity and provided informative content about the exhibition.
Role
Graphic Designer
UX/UI Designer
Design Team
Bethany Chang, Mia Cherry, Sumin Lee, Casey Villalon, Erin Lee, Jazmin Rojas, John Daniel Silvestre, Ethan Buhain, Lidia Gutierez, Melissa Newman, Milania Ballesteros, Helen Tran, Artemis Ayon, Pilar Rosales, Julie LaPointe, Zayuri Sanchez, Chenin De Guzman, Diego Camargo, Jeffrey Ray, Jian Lee, Kevin Moore, & Patch Wright
Cilent
Advisors
Cal Poly Pomona Students
Dimensions
Announcement Graphic (7 3/4 × 10 1/10”)
Library Digital Display (2160 × 3840 px)
Website (~1920 × 1080 px)
My Concept Sketches
Ideas/Concepts
Bauhaus
Bold Sans Serif Typeface
Primary Color Scheme
Strong Lines and Angular Shapes
Geometry
Abstraction
Movement
Add design elements that define Design, Fine Arts, and Film/Motion.
Design Influences
Wassily Kandinsky
Walter Gropius
Josef Albers
Ideas/Concepts
Bauhaus
Bold Sans Serif Typeface
Primary Color Scheme
Strong Lines and Angular Shapes
Geometry
Abstraction
Movement
Add design elements that define Design, Fine Arts, and Film/Motion.
Design Influences
Wassily Kandinsky
Walter Gropius
Josef Albers
My Final Design
Final Branding
Final Poster Design (Credit to Bethany Chang)
Brand Identity Guidelines (Credit to Bethany Chang)
Final Deliverables
Announcement Graphic
Library Digital Display
Website
Let's Connect!
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